As the sun swims through the sign of the Crab, we enter a season ruled by the Moon, the celestial body that commands the oceans’ tides. A primordial longing flows through us. We’re drawn to rivers, lakes, beaches, and streams, urging us to return to the planet’s circulatory system: water, the lifeblood of Earth.
Cancer calls us to care for what nourishes us. As sunflowers reach for the sky and peaches swell with sweetness, the gifts of summer rely on the same water we seek for solace, are made of ourselves, and depend on to survive.
But what happens when this essential element is in crisis?
Water stress now affects over 4 billion people for at least one month per year. Climate change, poor water governance, and pollution are diminishing both the quantity and quality of our freshwater reserves. In many parts of the world—including the western U.S., India, the Middle East, and regions of sub-Saharan Africa—demand has begun to outpace supply.
It’s easy to separate the ocean from the stream near your home, or the tap in your kitchen. But they’re part of the same story. Over 80% of ocean pollution originates from land—carried downstream by rivers stripped of their buffers and wetlands polluted by industrial development.
This is why caring for rivers, lakes, and wetlands is also ocean conservation. It’s why holistic water management—across the entire hydrological and industrial supply chain—is essential.
The Hidden Water in Our Consumption
The water supply chain is a vast and intricate system:
- Water is drawn from rivers, lakes, reservoirs, and aquifers.
- It’s filtered, treated, and conveyed—often through aging, leaky infrastructure—to homes, farms, and factories.
- Used water becomes wastewater, which must be captured, cleaned, and either discharged or ideally, reused.
In US cities across Georgia, Illinois, and Michigan, up to 80% of treated water is lost before it even reaches a faucet due to degrading infrastructure. And a far greater share of water is invisible to us, embedded in the products we consume daily.
This is known as virtual water, or more precisely, a product’s water footprint. It measures the total volume of water used across a product’s life cycle—from production to disposal. The average water footprint of a pound of beef is around 1,800 gallons. A single cotton T-shirt? Nearly 3,000 gallons.
To understand these numbers, it helps to break water footprints into three components:
- Blue water refers to surface and groundwater from lakes, rivers, and aquifers that is used for irrigation, manufacturing, and household needs. It’s the most visibly extracted and often the most contested.
- Green water is the rainwater stored in soil and used by plants. It supports crops and forests and is essential for agriculture that relies on rainfall rather than irrigation.
- Grey water, in this context, measures the volume of freshwater needed to assimilate pollutants and restore water quality to safe levels. It’s the hidden cost of contamination—how much clean water must “dilute” the waste we’ve introduced.
When we consider this fuller picture, it becomes clear: water scarcity is not limited to deserts or drought zones. It is built into global trade, stitched into textiles, and woven into the very infrastructure of modern consumption.
Within this tapestry, our choices ripple outward.
Responsible Consumption
A shift toward veganism is not merely dietary—it’s a profound act of water stewardship. Producing plant-based foods generally requires significantly less blue and green water than animal agriculture, which demands irrigation for feed crops and vast volumes for livestock upkeep. By embracing more plant-forward meals, we ease nature’s burden, allowing water to remain in wild places, nourishing ecosystems and communities alike.
The same applies to the clothes we wear. Growing crops like cotton requires significant amounts of blue and green water, while dyeing and processing fabrics contributes to grey water pollution on a massive scale. Yet when we choose reused or recycled textiles, we can avoid unnecessary resource extraction.
Capitalism and the Privatization of Water
To speak of water scarcity as a matter of personal virtue alone is to mistake the tributary for the river. The burden of sustainable consumption, so often placed on individuals, obscures the deeper currents of exploitation that shape our present crises.
Under capitalism, rivers are dammed and diverted, aquifers drained, and watersheds sacrificed at the altar of growth. Market logic privileges extraction over renewal, severing water from the web of life it sustains.
“Capitalism turns material abundance into socially constructed scarcity. No resource—not even water—is exempt from that violent process.” – Meg Hill
Corporations and states, in their quest for capital and control, privatize and siphon water from the commons which leaves communities deprived and ecosystems depleted.
In the U.S., nearly 73 million people rely on private water companies, which often charge rates nearly 60% higher than public utilities. While some claim privatization brings efficiency, many of these companies are less accountable to the public and have been criticized for underinvesting in infrastructure while extracting steady profits from a basic human need.
Meanwhile, financial markets have begun treating water as a speculative asset. In 2020, the CME Group launched a water futures market in California, allowing investors to trade on scarcity itself.
Michael Burry, the investor known for predicting “The Big Short,” has publicly stated that the best way to invest in water is through food production—growing crops in water-rich areas and selling them in water-poor regions—not by buying water rights directly. The growing involvement of private investors in water rights and infrastructure raises concerns about balancing profit with public access, especially as many communities face water shutoffs, contamination, and drought.
Corporate Water Consumption
In many places, water is not a right but a privilege. Its availability is governed not by need, but by wealth, geography, and political power. For example, in Mesa, Arizona, a desert city facing prolonged drought, Meta and Google have built massive data centers that rely on millions of gallons of potable water daily for cooling. These facilities can use as much as 4 million gallons per day, which is enough to supply water to tens of thousands of people. Residents and tribal groups are left scrambling to secure remaining resources, highlighting how access to clean water is granted to those with leverage, not need.
This is not an anomaly. Across the world—from avocado exporters in water-privatized Chile, where entire rivers are diverted to serve export markets, to Coca-Cola bottling plants in India that have drained local aquifers and left surrounding villages parched—access to water increasingly flows toward corporate greed, not ecological need or human rights. This global economic order, built on the extraction of “cheap nature,” externalizes its costs onto the most vulnerable. Through these examples we can see that the ultra-wealthy are positioning themselves to profit from water while millions face shutoffs, contamination, and drought reveals the brutal logic of commodification: water flows not toward life, but toward capital. Those least responsible for water degradation often suffer its gravest consequences.
Water as a Weapon of War
Water injustice also takes political and colonial forms, with one of the most extreme examples occurring in Palestine, where control over water is wielded as a tool of occupation and exclusion. These layers of oppression deepen the global struggle for water justice and remind us that water is inseparable from broader fights for freedom and dignity.
Water Justice Advocacy
Yet acknowledging these systems is not to surrender. Our choices—how we nourish ourselves, how we dress, how we show up for what we believe in—still create ripples in the current.
Water carries us across oceans, through summers, and through survival itself. To honor water is to protect what sustains us. Not just in moments of drought or disaster—but daily, collectively, deliberately.
This means rejecting the myth of limitless extraction and embracing an ethic of reciprocity. True transformation won’t come from consumer virtue alone. It demands systemic accountability, collective action, and a reimagining of our relationship with water—and with one another.
We must advocate for public water stewardship, invest in resilient infrastructure, and support movements fighting for environmental and social justice. Because water is not a commodity. It is a life source. A right. And its fate is inseparable from our own.
